NDTV, "Rs 11 Lakh Crore: How India's Electronics Sector Is Weathering Middle East Storm," June 2026.
Exports of smartphones from India have shot up in the past decade and production has crossed Rs 11 lakh crore, a major milestone for the country's electronics manufacturing sector, NDTV reported recently. The good news is that this growth is continuing even as the ongoing Middle East conflict strains global supply chains, buoyed by strong domestic demand and expanding manufacturing capacity in the country.
NDTV also caught up with our Co-Founder Sahil Aggarwal for his views and his comments reflect a meaningful shift in the way Indian consumers shop for electronics. Just a few years ago products in the budget range were almost exclusively chosen on price. Today, the same price range is expected to deliver much more: better sound quality, faster charging, longer battery life, smart design and reliable after-sales support. The Indian buyer no longer looks at affordability and quality as a trade-off.
The NDTV report also points out how this demand shift is increasingly being driven by consumers in tier-2 and tier-3 markets, not just metros, along with larger numbers that show India has become the world’s second-largest mobile phone maker. The report also notes that domestic value addition is still constrained by reliance on imported semiconductors, display panels and other critical components, an area where the industry is making significant investments to build long-term capability.
“For a company like us in the consumer electronics space, this data confirms something we see firsthand in customer behaviour: the market increasingly rewards brands that invest in true product quality rather than competing on price alone. It also underscores the importance of paying closer attention than ever to tier-2 and tier-3 buyers, an increasingly important growth segment.
We see an opportunity to push the boundaries of what an accessible product can offer, instead of looking at affordability and premium experience as two separate objectives, with India’s electronics ecosystem maturing.
ndia's Electronics Sector Crosses Rs 11 Lakh Crore: What It Means for Consumer Expectations
